Welcome

The Standard is an off-the-rack, made-to-order collection birthed by the creative minds of Joseph Hines of Affluent and Hafeez Baoku, The Roommates. The Standard is comprised of foundational suits and pieces for the man who wants to “be more, do more and have more.” This collection is for men who are not content with simply reaching “The Standard,” rather he wants to be it.

The Standard goes far beyond just clothing, as it offers an exclusive community of extraordinary men by way of:

  • Exclusive Networking Events
  • Private Discord Channels
  • Mentorship From The Founders
  • Style Videos
  • Unique NFT Collections
Shop now to join this elite community of excellence and become one of the founding members that are allowed into this exclusive cohort.

Join the Waitlist to be Notified of our Next Release

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