For Men Who Want To Unlock Their FULL Potential and Become The 1% Man.


Imagine being a part of an EXCLUSIVE network of men, with access to HIGH-LEVEL masterminds, PRIVATE UPSCALE events, INDUSTRY EXPERTS in both FITNESS and STYLE, more INCOME, more EMOTIONAL INTELLIGIENCE and a STEP BY STEP Blueprint on how to achieve all of this with
DIRECT ACCESS to the People who HAVE.

Joseph Hines & Hafeez Baoku

The Standard - Founders

What is the Standard?

The Standard is an exclusive community of high performing men working together to help one another become 1% men by providings tools to unlocking their full potential physically, emotionally, spiritually and financially.

Achieve your goals

By working alongside like-minded men committed to excellence, you will find yourself setting The Standard as opposed to being standard.

  • Become financially free

  • Get in the best shape of your life

  • Unleash your full potential


Hear from our Co-Founder

How does it work?

The Standard is an International network of high-performing
men and INDUSTRY LEADERS looking to instantly connect with those who want to embody excellence, and get to the NEXT LEVEL by going through our 3 Step 30-Day Transformation.

  • Join The Community

    Embody Excellence

  • State your Misson

    Get to the NEXT LEVEL

  • Immediate Direct Support

    Get Accountability from Experts

  • On-board with us!

    Join NOW to get IMMEDIATE assistance

Whether you want to start your next successful business, get in the best shape of your life, build your real estate portfolio, or improve your image The Standard gives you IMMEDIATE assistance in helping you ACHIEVE your GOALS.

You Will Have ACCESS To

The Standard Library

Houses all of our educational content from look books to courses to guides that you can enjoy on-demand.

Exclusive Events

We travel across the world and do private seminar events where we allow for the community to come and network in person as well as invite top level influencers for our community to network with.

Private Weekend Experiences

3-day event jam packed with luxury experiences, in person mentorship, goal setting and HIGH LEVEL celebration of life.

Exclusive Network of Men

Upon joining you receive access to our private, exclusive community of extraordinary men from around the world and in your immediate area.

The Standard Masterclass Mondays

"Every Monday we have industry experts and leaders from within our community teach on a topic that they are proficient at. Not only are these sessions recorder for members and stored for 24/7 access but all instructors of these courses are available for any clarifications or help on anything taught within the course."

  • How to become financially free before 30
  • The Art of the Gig: how to build a Side Hustle
  • Real Estate 101: How to acquire your first property
  • Investing like a pro: How to build your long term stock Portfolio
  • Becoming the best you: How to build your dream physique
  • High Ticket Sales 101: How to break in and break the bank
  • And many more...



  • Community and BROTHERHOOD to share trials and tribulations with

  • Ability to meet TOP INFLUENCERS in the WORLD in person

  • Be around other HIGH-PERFORMING and AMBITIOUS men




  • Travel to EXCLUSIVE DESTINATIONS and PRIVATE CLUBS around the world

  • Connect with HIGH PERFORMING men across the wrold.


  • Learn from 40+ HOURS of self development content from our MASTERCLASS MONDAY catalog.


  • Gain ACCESS to our 24-hour
    STANDARD LIBRARY which houses around the clock educational content which is ALWAYS being updated by the community

  • Recieve the blueprint to your DREAM OUTCOME and transition out of work you no longer want to do

Don’t just take our word for it,
see and hear from men who are

already WINNING in the Community




Ryan B.

“The Standard is a phenomenal community of like-minded, driven men committed to excellence. When I originally tapped into the Standard, I was 5' 8", over 200lb overweight, 25% body fat, registering with hypertension blood pressure (170/120), Via The Standard however, I was able to meet a crew of like-minded brothers committed to putting in the work. Presently, I am now 5' 8", 160lb, 8% body fat and working on pushing my strength even further than it has ever gone before with a completely recharged outlook on life”

JR Garcia

“The Standard has helped me get locked in with brothers who can hold me accountable and give me the tools and accountability necessary to help me get in my best shape”

Nick Caldera

“I took The Standard 60-day challenged for the Miami Experience to get in my best shape. Having other guys go along the process with me as well as fitness experts in the group who could assist me was vital in my success”


Sam L.

“Since Joining the Standard I was able to close out a 4 million dollar sales deal as well as get my book in all major New York libraries through connecting with one of the members in The Standard “Monnerro” who was able to help facilitate the deal through his connections. Your Network is Truly your Networth”

Dalton D.

“Im proud to announce that since joining The standard my networth has passed 100k this month"


Andre L.

"The Standard and Perception Economics, in particular, has completely altered my view on appearance. The way I dress and how people perceive me now reflects the mindset that everyone knew I had. Thank you for assisting me in communicating effectively through my style while helping me get one step closer towards excellence!"

JR Garcia

"The concept of perception economics teaches the importance of how my self image plays a major factor in how I’m viewed and interacted with by the world. By now aligning my self image with my highest aspirations of business and success, the world and everyone in it now starts to perceive me as if i am just that, now. And that truly makes a world of a difference"

Dylan T.

"Learning the details of tailoring and the importance of image helped me completely revamp my wardrobe as well as my attention to detail"

Who is The Standard For?

The Standard membership is right for you...

  • If you are SERIOUS not just CURIOUS about how to take your income to 6 figures plus

  • If you are ready to be a part of an EXCLUSIVE-HIGH PERFORMING community

  • If you want to be around INDUSTRY-EXPERTS

  • If you are ready to take your image to the NEXT LEVEL and brand yourself

  • If you are ready to discover how to attract the women of your DREAMS by being the COMPLETE package

  • If you hate complacency and are ready to MAX OUT in every area of your life

  • If you are willing to play an ACTIVE role in upholding a community of excellence

  • If you desire to leave a lasting LEGACY


How Do We Achieve This?

“If you want to go fast you travel by yourself, if you want to go far travel with others.”

When it comes to seeing the results of an elite, there is no substitute for community.

Let’s imagine that you decided to change your social circle to include only men that talked about how to start a successful YouTube channel.
For 10-12 hours a day, all you and your friends would talk about is how to edit YouTube videos, the best times to post content, mistakes that other YouTubers made that you could avoid…
And let’s say you did that for 10 years.

How successful could you be?

The answer is 103 MILLION subscribers and over 30 BILLION lifetime views.

For YouTube mastermind ‘Mr. Beast’, he didn’t have to imagine this scenario.

Mr. Beast attributed ALL of his success to surrounding himself with the right people and his story had no small influence on the ‘mission’ of The Standard.

The Standard Missions Control

The Standard missions control is a built in system that incentivizes both member’s and industry experts to help you achieve your goals which we call missions from Day 1 through our 3-step process.

3 Fundamental Principles

  • Success is NOT a solo journey
  • Other people's experiences are valuable when looking to reduce the time it takes to complete a mission.
  • There is enough success out there for EVERY man willing to put in the work

What is part of your membership?

  • The Standard Haymaker Suits
  • The Standard Masterclass Mondays
  • The Standard Membership Database
  • Exclusive Perception Economics Course
  • State of the Union Monthly Members Meeting
  • The Standard Library’
  • The Standard Exclusive Weekend Experiences
  • The Standard Regional Meetups
  • The Standard Missions Control
  • The Standard 1% Man Look book




The men that you associate with will either guide you to

your success or lead you to your failure.

Your The Standard Membership Breakdown

The Standard Library

$10,000 value

Perception Economics course

$1499 value

The Standard Lookbook

$299 value

The Standard Database

$5,000 value


value over




The Standard is a community of high performing men who work together to unlock their full
potential physically, emotionally, spiritually and financially

No, it is not. The Standard is a digital community that facilitates real life in person
connections and community. While touch points happen online, the relationships are built in
person. We have in-person events and members in every major city in the United States such as:
New York, Washington DC, Atlanta, Charlotte, Orlando, Tampa, Miami, Dallas, Houston,
Chicago, Denver, Los Angeles, San Diego, San Francisco, Seattle and much more.

The Standard is a $599 yearly membership. Unlike a membership club that only provides
facilitates and the hopes of a connection for 5x the price, The Standard membership guarantees
immediate connection to like-minded individuals and also provides 50+ hours of Masterclasses,
unlimited access to seminars across the country, The Standard Library and much more.

Once you've joined The Standard three things happen...
1) You are connected to a local liaison within 48 hours whose job is to connect and support you
into the community.
2) You go through orientation and take an evaluation so we can assess your strength and
weakness and support your needs.
3) You will receive access to The Standard Library, Masterclass Mondays, Digital Community as
well as being connected with an expert in your field of weakness.

Yes you can. We have a liaison dedicated to the success and well-being of international
members and The Standard has a plethora of tools and resources that can be accessed from
anywhere in the globe. We are also cultivating meet ups in different parts of the world for the
men to meet.

You have to be at least 18 years old to join The Standard, which is only allowed on a special
case by case basis. Ideally, we want our members to be 21 years old as the median age of The
Standard is 28 years old.

No. Currently the suits are only for those who are members.

No. Currently the demographics of The Standard are 50% men who are single and 50% of
men who are in relationships with most of the men who are in relationships being married.